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Kingdom Centre Launches Weight Challenge

3 February 2011

An innovative healthy living initiative has begun at the Capita Symonds-managed Kingdom Shopping Centre in Glenrothes.

The 'Kingdom Weight Challenge' is a community partnership between NHS Fife, Fife Council, and Fife Sports and Leisure Trust - in association with Kingdom FM and the Kingdom Shopping Centre - to work together to develop a fun event that will bring the community together and promote healthy lifestyles.

The ten week weight loss programme challenges teams of four to adopt a healthy lifestyle and shrink waistlines in the process. Weekly weigh-ins are taking place in the mall at the Kingdom Shopping Centre on Tuesdays between 8am-11am and on Thursdays between 4pm-7pm.

The top prize for the winning team and their partners will be an overnight stay at the luxurious Fairmont Spa Resort in St Andrews.

Anna Bulman, Capita Symonds, says: “New Year is a time when many people make resolutions to lose weight and get fitter, but, by the time February comes around many of these have been forgotten. In Fife for 2011 we hope that these resolutions can be for the long term and we have a team of health professionals including dieticians and fitness instructors to provide expert advice and support for the first three months of the year in the Kingdom Shopping Centre. Participants will receive a weight loss diet plan, based on healthy eating and the opportunity to take part in a variety of activity sessions based on their level of fitness.”

“This is an excellent example of a valuable CSR project that makes great use of mall space for a real community purpose. The challenge has been extremely well received; the original limit was 120 teams but this had to be increased due to the overwhelming demand. 135 teams of four have signed up, including the Kingdom Centre's very own team - ‘The Pork Scratchers’!” she adds.