20 July 2011
Mike Farnan has joined Capita Symonds’ Real Estate division
as Associate Director.
A leading player in the business and sports
marketing world, Mike has previously been an Executive Director at
Sheffield United and Managing Director of Manchester United
International, a division charged with growing the premier league
champion’s brand across Asia, the Middle East and Oceania.
He has also worked with a number of Formula 1
teams including Jordan and Williams, developing and securing
commercial sponsorship and licensing programmes.
While with Sheffield United, Mike delivered
the ground breaking 'Visit Malta' shirt sponsorship deal. This
direct sponsorship from a tourist authority and government was a
first in football, and its multi-layered approach at community,
sporting, and media levels created a highly successful and unique
partnership. In 2010 the sponsorship was shortlisted for the
prestigious Hollis Award for outstanding sponsor partnerships.
Mark Norris, Executive Director, Capita
Symonds, said: “We are delighted that Mike has joined our team.
There are many intrinsic links between business, real estate and
sport, and Mike’s commercial acumen and relationships with many
leading global clients and brands will undoubtedly create some
great opportunities. Mike’s skills are a perfect fit with the
comprehensive professional services expertise we have within Capita
Symonds and we look forward to working together on a number of high
profile investments and projects.”
In addition to his role with Capita Symonds,
Mike holds a prestigious position on the advisory board of F.C. New
York and also heads up RedStrike Marketing which represents leading
brands that invest in sport.
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