4 April 2008
Capita Symonds' Casualty Reduction team in
Blackburn is playing a key role in the reduction of child road
casualties thanks to yet another innovative scheme.
Interactive CD-ROM ‘Safe and Sound’ has been distributed to over
90,000 children in the North West in order to educate children of
the dangers of improper road use whilst creating safer and more
independent road users between the ages of 10 – 12.
The CD Rom features voiceovers from three well known names - Jon
Thompson of Fast Show and Cold Feet fame and Radio 2’s Mark and
Since its release, ‘Safe and Sound’ has received a number of
awards including a hat trick at the prestigious British Interactive
Media Association (BIMA) Awards where it saw off competition from
the BBC, Channel 4, MTV, CBBC and the Natural History Museum in the
Education and Training; Kids; and Government and Information
Road safety education can be engaging, fun and interactive and can win the hearts and minds of our media ‘savvy’ children.
This innovative and fun resource was funded by the Neighbourhood
Road Safety Initiative (NRSI) and developed by Manchester based
multi-media company Stardotstar. Educational content in the form of
challenging, interactive lesson plans and resources were provided
by Casualty Reduction Team Leader, Graham Campbell.
Graham said: “Safe and Sound has really captured young people’s
imaginations and has won numerous awards. However, perhaps the most
satisfactory was the BIMA award in the ‘Kids’ category which is
judged by a panel of children - a huge testimony to how appealing
and engaging Safe and Sound really is. It also proves that road
safety education can be engaging, fun and interactive and can win
the hearts and minds of our media ‘savvy’ children.”
“Nevertheless, despite all the awards, at the heart of this
resource is the very real need to challenge young people to take
road safety seriously, enabling us to further reduce child
casualties on our roads,” he adds.