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'Safe and Sound' road safety CD wins award

4 April 2008

Capita Symonds' Casualty Reduction team in Blackburn is playing a key role in the reduction of child road casualties thanks to yet another innovative scheme.

Interactive CD-ROM ‘Safe and Sound’ has been distributed to over 90,000 children in the North West in order to educate children of the dangers of improper road use whilst creating safer and more independent road users between the ages of 10 – 12.

The CD Rom features voiceovers from three well known names - Jon Thompson of Fast Show and Cold Feet fame and Radio 2’s Mark and Lard.

Since its release, ‘Safe and Sound’ has received a number of awards including a hat trick at the prestigious British Interactive Media Association (BIMA) Awards where it saw off competition from the BBC, Channel 4, MTV, CBBC and the Natural History Museum in the Education and Training; Kids; and Government and Information categories.

Road safety education can be engaging, fun and interactive and can win the hearts and minds of our media ‘savvy’ children.

This innovative and fun resource was funded by the Neighbourhood Road Safety Initiative (NRSI) and developed by Manchester based multi-media company Stardotstar. Educational content in the form of challenging, interactive lesson plans and resources were provided by Casualty Reduction Team Leader, Graham Campbell.

Graham said: “Safe and Sound has really captured young people’s imaginations and has won numerous awards. However, perhaps the most satisfactory was the BIMA award in the ‘Kids’ category which is judged by a panel of children - a huge testimony to how appealing and engaging Safe and Sound really is. It also proves that road safety education can be engaging, fun and interactive and can win the hearts and minds of our media ‘savvy’ children.”

“Nevertheless, despite all the awards, at the heart of this resource is the very real need to challenge young people to take road safety seriously, enabling us to further reduce child casualties on our roads,” he adds.