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mobile giant’s mobile working

17 April 2012

People Management magazine recently reported on the results of O2’s pilot homeworking day. The exercise was part of O2’s contingency plans to deal with disruption and congestion during the 2012 Olympics, due to the proximity of its head office to the Olympic rowing events.

Not only did the scheme save staff 2,000 hours of lost travelling time, it showed that half of the reduced commuting hours were spent doing ‘extra work’. This sounds like a ‘win-win’ situation with both employees and employers gaining, by enabling staff to work from home.

Hailed by O2 as an ‘astonishing success’ it has also provided a range of interesting data from the 2500 staff who avoided working in the office on that one day. In brief the results were:

  • Staff survey showed 2000 commuting hours saved, with 1040 hours spent doing ‘extra work’ – the rest of the saving being applied to additional sleep, relaxation or family activities;
  • Nearly 90% reported no loss in productivity, with 38% citing an increase;
  • 12 tonne reduction in CO² emissions, plus 12% and 53% decrease in electricity and water consumption at head office respectively;
  • Instant messaging increased between employees by 41% to keep staff in touch with each other.



Agile Working can involve working from home, but should be just part of a package of measures to allow staff to work more flexibly. Success is reliant upon the inter-relationship between people, workplace, process and technology tools. People need to want to work differently, but managers need to also manage differently; being prepared to let go, trust and move from managing by ‘presenteeism’ to managing by outputs.

The workplace may be the office, but not just the traditional desk and meeting room; workspace needs to be considered to fit the work being done, taking account of specific needs and increased collaboration. And it’s not just the office or working from home which provide the workspace of the future; more and more people are working in the ‘third office’ - coffee shops, libraries, railway stations, cars and trains (basically anywhere where they can sit down for short bursts of activity).

Work processes, like people, no longer need to be chained to desks. With technology supporting knowledge and data management, remote working is more available to more processes allowing more productivity away from the traditional workplace. Continually improving network infrastructure is underpinning the use of mobile technology; O2 invested time and resources into upgraded software and supported this with enhanced training activity. All four aspects of people, workplace, processes and technology need managing together, and O2’s success was no accident. The last three elements are essentially static and can be adapted through the usual improvement cycle of plan – do – review – modify, but it is the human element which requires careful consideration. Engagement with the workforce can be the differential between success and failure; capturing hearts and minds, changing the mindset, reinforcing the behaviours are all fundamental to implementing agile working.

Homeworking offers a potential alternative to the workplace and has a number of advantages. But it is only one part of the jigsaw and the workplace of the future must reflect this. Homeworking can be ideal for certain job roles, but may not be suitable to many as a full time alternative to the office. Having the right infrastructure in place can be useful as a business continuity measure to react to service disruption from natural and unnatural emergencies (such as bad weather or power failures) and as a way of providing flexibility for employees (such as family or personal commitments) but freedom from the desk can be a proactive measure to improve the business too.

O2 used this exercise as a risk mitigation and the Olympics will be a good test of the robustness of many companies’ systems, but agile working can open a door to many opportunities to make savings, rationalise property, improve profitability,  enhance services and raise staff satisfaction; new ways of working which will shape the future of the workplace. As Ben Dowd, O2’s business director, remarked on the success of their project “It demonstrates the principles underlying flexible working really are the principles that will build the future of work, and determine the way that people, technology and buildings interact in the decades and centuries ahead.”

Kevin Lane (kevink.lane@capita.co.uk) is Senior Consultant with Capita Symonds’ Strategic Property and Workplace Projects team.

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