The facts
Location: Ealing, London
Clients: London Borough of Ealing
Start / completion dates: February 2006 - April
2006
Services provided: business case, marketing plan,
swimming pools
The project
Active Ealing commissioned Capita Symonds to prepare an
operational business plan for the replacement of Northolt Swimarama
with a new 25 metre pool, fitness room and associated
facilities.
The integrated financial model used takes basic data on
admission charges, applies these to comprehensive user programmes
and generates likely income levels. In parallel, staffing costs and
other key expenditure heads are determined either from a
consideration of user numbers/opening hours or from the size of the
building. The model includes schedules which allow the income and
expenditure to be projected over a five year timeframe and a
mechanism for testing the impact of a number of scenarios such as
higher/lower income or increased/reduced costs. All assumptions
were set out within an outline business case.
Following agreement to progress the redevelopment, Capita
Symonds was appointed to provide further support at Northolt
including preparation of a design brief and advice on design team
appointment. The new complex, which includes 25 metre and teaching
pools, fitness centre, public library, community rooms, café and
police station is set to open in early 2010.
Capita Symonds was subsequently commissioned to prepare similar
models for a new 25 metre pool with health & fitness facilities
in Central Ealing and a new 50 metre pool (with health &
fitness facilities and indoor 5-a-side courts) in Acton. The Ealing
Broadway development was intended to provide swimming and
associated sports facilities for those living in the heart of the
Borough. The Acton scheme was an initial proposal to replace the
Victorian Acton Baths and the 1960s Gurnall Pool with a
state-of-the-art long-course pool.