The
facts
Client: Birmingham City Council
Location: Birmingham
Services: Bid Management, Proposition
Development, Organisational Review, Research, Communications and
Marketing
Start/Completion: May 2009 to Mar
2010
The project
Capita Symonds were engaged by Birmingham City Council to support
the city’s Inward Investment team, Locate In Birmingham, to develop
a detailed and robust proposition in response to an opportunity
associated with the relocation of a large government department
from the Southeast.
Our initial support role quickly developed into a leading role,
developing the content of the proposition, the marketing and
communication campaign, and engagement with key stakeholders from
across the region and within Government (OGC, MoJ, HM Treasury,
MoD, etc).
As part of the development of the proposition we identified a
series of ‘win themes’ including quality of life, property and
development options, labour and workforce statistics and relocation
support.
In addition to this, we also developed a wider impact analysis
ensuring that the proposition not only met the needs of the
relocating organisation but also detailed the positive social,
economic and regenerative impact it would have on the location.
As a result of the in-depth work we undertook on behalf of
Birmingham City Council and its partners (including Advantage West
Midlands and Marketing Birmingham) we developed a series of robust
relocation propositions, tailored for the receiving organisation,
setting out the Birmingham opportunity. The result of these
propositions has ensured that Birmingham is well positioned on the
Government relocation agenda. Further to the above activity, the
team has continued to support Birmingham with regards to inward
investment via the following activities:
- Development of a targeted communication campaign to run in
parallel to the 2010 Budget andElection.
- In-depth analysis and evaluation of the current approach to
inward investment across the region considering resources,
strategy, implementation activities and performance.
The team led by David George and Mark Bradshaw have added significant value to the council, providing the necessary support and direction to enable us and our partners to present a very strong argument for relocation. The key strengths of the Capita Symonds team have been their robust bid management, rigour, innovation, research along with intelligence gathering, communications and importantly their enthusiasm and passion for delivering the best result for the Region.