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Article - Safety blindness: - no fear – they just don’t see it!!

13 January 2012

Martin Barnard

Safety Blindness is an increasing problem due to our success in improving safety standards over the past 20 years.  As a consequence, some simply have no fear as the just don’t see the danger they are in and the risks they are taking.  One solution is less “arm around the shoulder “and more “blood and guts”.  What do you think?

1.  Those of you with a lexicon or crossword mind will have immediately spotted the play on words in the Title.  Ironic or what!  It is, in my view, the ultimate irony that we are increasingly vulnerable to a safety phenomenon which is a direct consequence of our considerable success in improving health and safety standards over the last 20 years.  We should not be blinded by that success to a factor which is increasingly frustrating to the many worthy souls who try to get people to do the right thing in health and safety.

2. Indeed, I think the time has come to wake up to the reality of the situation and give the phenomenon a somewhat chilling, but truthful title “Safety Blindness

3. I have been told many times that “Things we used to do years ago, we would never get away with now!”  Such words usually finds a quorum of knowing nods from people who were old enough to personally know of what was being said.

4.  However, I believe it is a certainty that they would also have had first hand experience of one of the numerous tragedies which were an inevitable consequence of the “things we used to do”   That was usually death or serious injury of a colleague or friend which would haunt the individual for many years after.  As someone graphically told me once “The stench of death will never leave me – my conscience won’t let it”.

5. It is our collective failing that health and safety generally has a negative press.  The Nanny Society vision of “kids, conkers and goggles” is much more interesting that recognising the considerable improvements made in health and safety over the last 20 years.

6. To prove my point, I anticipate that the least well remembered part of this article is that fatalities in the construction industry are fewer than half of what they were 10 years ago.  Your condemnation of me for being boring, will be heightened when I rattle off the fact that, during that period, construction activity has greatly increased. “A dichotomy of less than passing interest”, I hear you say.

7. Having bored you to the edge of submission, I will tease you by saying that our ability to maintain such an improvement into the future is jeopardised by the success of the past.

8. The reason for my heresy? –  Individuals are increasingly no longer fearful of what might happen to them, particularly a younger generation which has not been exposed to the trauma of a serious accident, or the ultimate consequence i.e. death.

...Safety Blindness can be fuelled by numerous factors, sometimes as simple as saying “It will never happen to me”...

9. I have watched the development of behavioural science over recent years with great interest.  In passing, I believe it is reasonable to question whether the focus has always been in the right direction i.e. it is invariably looking at the actions of the workforce.  In my view there is often a need to look up the management chain, not down it i.e. to those in control who allow/encourage/turn a blind-eye to unsafe working.  Indeed, much of my recent work has been helping senior personnel focus on their own behaviour and the consequence of that on others, be it good, bad or indifferent.

10. I readily accept and applaud the good work which has emerged from behavioural science.  Many have benefited from it.  However, it has not overcome the phenomenon which is Safety Blindness.  The reality is that, despite any amount of behavioural study, some people simply don’t see it.  Safety Blindness can be fuelled by numerous factors, sometimes as simple as saying “It will never happen to me”. Of course that view is regularly expressed in many areas of life, the most obvious being when driving our cars.  However, I believe that such, often macho, declarations shield a clear understanding of the consequences of a road accident.  There can be few who have not been touched by the tragedy which is a serious road crash involving a loved-one, friend or colleague.

11. Even with the knowledge of the above, we regularly judge it appropriate to graphically illustrate the consequence of such an accident through television, press and posters showing the damage that can be done, despite it being a wholly familiar environment that we all take for granted.

12. I have to say that part of the politically correct trend associated with behavioural science is a tendency to shield individuals from the “blood and guts” approach, in favour of putting an arm around the miscreant individual with the encouragement to persuade him/her to reflect on the effect of an accident on others e.g. family, children etc.

13. Whilst sympathetic to the value of such an approach, I increasingly suspect that it has blinded individuals to the consequence and reality of major injury or death.  I know, from personal experience of investigating literally thousands of accidents over the last 34 years that the vision of that consequence comes flooding back when I see a particular work activity.    When that happens, Safety Blindness is rapidly replaced by Safety Culture i.e. the need for the individual to take ownership, as much as for the supervisor, manager etc.

14. The answer is of course in the middle, a balance of behavioural approach between the arm around the shoulder approach and a graphic and hard-hitting vision of the ultimate consequence.  The latter approach can be ugly and is invariably unpleasant.  However, it is undoubtedly an eye-opener which will play its part in curing the increasingly challenging phenomenon of Safety Blindness.

15. Life is a compromise, health and safety is a compromise.  That is not to say that we compromise health and safety.  It is simply to say that the answer is somewhere in the middle.  Next time you see someone doing something daft, it is likely that they “have no fear rather than being fearless”.  Viewing it in that subtle but different way, will lead you to recognise the symptoms of "Safety Blindness".  The reality is that they simply don’t see it!! What do you think? Let me know by clicking this link.

Martin Barnard
Director of Health and Safety
Capita Symonds Limited
November 2011

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